The southwest coast of Viti Levu, Fiji’s largest and most populated island, is flanked by the country’s longest fringing reef system, affectionately known as the Coral Coast. Namada is one of four traditional villages in the Korolevu-i-Wai District that will benefit from the Investing in Coral Reefs and the Blue Economy programme. Partly funded by the Joint SDG Fund, the programme supports the customary fishing rights owners for the Korolevu-i-Wai/Koro-i-Nasau qoliqoli (community) to operate coral-reef-associated ecotourism attractions and activities to generate revenue to support the effective management, conservation, and sustainable use of the Locally Managed Marine Area (KiW/KiN LMMA), as well as help support the communal development needs of the community, while also offering them economic opportunities.