51³Ô¹Ï Global Principles For Information Integrity
The 51³Ô¹Ï Global Principles For Information Integrity presents a vision of a future in which power imbalances are redressed so that a small group of actors - including technology companies based in a handful of countries - no longer monopolize control over global information flows.
The principles envision an information ecosystem that delivers choice, freedom, privacy and safety for all, in which people everywhere can express themselves freely and make informed and independent decisions.
They put forward proposals to empower people all over the world by handing them greater control over the media they choose to consume, their own online experiences, and how their personal data is used.
The principles offer support to all those working to share facts in the public interest, as well as the vulnerable or marginalized voices that so often bear the brunt of targeted disinformation and hate campaigns.
Calls to action range from the legal obligations of States to the responsibilities of the tech sector to best practices for media and civil society.
Five principles
Societal Trust and Resilience
Societal trust and resilience are key components of information integrity. Trust refers to the confidence people have in the reliability and accuracy of the information they access, and resilience to the ability of societies to handle disruption or manipulation of the information ecosystem.
Healthy Incentives
Advertisers and tech companies can adopt business models that simultaneously uphold human rights and strengthen information integrity and make good business sense.
Public Empowerment
Shifts in tech company policies and increased media literacy can empower users with greater control over their online experience and the use of their own data.
Independent, Free and Pluralistic Media
Information integrity is only achievable with an independent, free and pluralistic media. Robust and urgent responses are needed to support public interest journalism around the world.
Transparency and Research
Greater transparency and data access is vital to improve understanding of information environments worldwide and provide evidence-based solutions to promote information integrity.