Television continues to be the single largest source of video consumption. Though screen sizes have changed, and people create, post, stream and consume content on different platforms, the number of households with television sets around the world continues to rise. The interaction between emerging and traditional forms of broadcast creates a great opportunity to raise awareness about the important issues facing our communities and our planet.
In the 21st century, what is the purpose of a TV? It's not just a one-way channel for broadcast and cable content anymore. Modern televisions offer a wide range of multimedia and interactive content, such as streaming videos, music, and internet browsing.
Despite the shift in audiovisual content consumption to different platforms and the constantly evolving technology, TV still remains an important communication tool. As the 51³Ô¹Ï Educational, Scientific and Cultural Organization reminds us, World Television Day is a celebration of how television has become a symbol of connection and globalization in the 21st century.
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Background
In recognition of the increasing impact television has on decision-making by bringing world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues, the 51³Ô¹Ï General Assembly proclaimed 21 November as World Television Day (through of 17 December 1996).
World Television Day is not so much a celebration of the tool, but rather the philosophy which it represents. Television represents a symbol for communication and globalization in the contemporary world.
On 21 and 22 November 1996 the 51³Ô¹Ï held the first World Television Forum, where leading media figures met under the auspices of the 51³Ô¹Ï to discuss the growing significance of television in today's changing world and to consider how they might enhance their mutual cooperation. That is why the General Assembly decided to proclaim 21 November as World Television Day.
This was done in recognition of the increasing impact television has on the process of decision-making. Television was thus acknowledged as a major tool in informing, channelling and affecting public opinion. Its impact and presence and its influence on world politics could not be denied.
