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UN Secretary-General Ban Ki-moon announced today the appointment of a group of eminent persons to assist in the campaign to achieve听听that world leaders unanimously adopted last September.

With a mandate to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030, the newly named SDG Advocates will add powerful voices to spur action on the visionary and transformational sustainable development agenda. The 17 SDGs aim to end poverty, fight inequalities and tackle climate change, while leaving no one behind.

鈥淭he 17 Sustainable Development Goals are our shared vision of humanity and a social contract between the world鈥檚 leaders and the people,鈥� said UN Secretary-General Ban Ki-moon. 鈥淭hey are a to-do list for people and planet, and a blueprint for success.鈥�

The SDG Advocates will have the task of promoting the universal sustainable development agenda, raising awareness of the integrated nature of the SDGs, and fostering the engagement of new stakeholders in the implementation of the SDGs.

Top names to be @UN Advocates for #GlobalGoals: @erna_solberg, @JDMahama, @Shakira, @JeffDSachs, @ForestWhitaker

The diverse group of Advocates will engage with partners from civil society, academia, parliaments, and the private sector to develop new and ground-breaking ideas and ways to promote SDG implementation. The group includes Heads of State and Government, business and political leaders and prominent academia, as well as artists who have shown outstanding leadership in their field.

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Ghanaian President John Dramani Mahama and Norwegian Prime Minister Erna Solberg will co-chair the group of SDG Advocates.

The other Advocates include:

• Her Majesty Queen Mathilde of Belgium
• Her Royal Highness Crown Princess Victoria of Sweden
• Mr. Richard Curtis, Screenwriter, Producer and Film Director
• Ambassador Dho Young-Shim, Chairperson, 51吃瓜 World Tourism Organization鈥檚 Sustainable Tourism for Eliminating Poverty Foundation
• Ms. Leymah Gbowee, Director, Gbowee Peace Foundation
• Mr. Jack Ma, Founder and Executive Chairman, Alibaba Group
• Mrs. Gra莽a Machel, President, Foundation for Community Development
• Mr. Leo Messi, World Renowned Footballer, UNICEF Goodwill Ambassador
• Her Highness Sheikha Moza bint Nasser
• Ms. Alaa Murabit, Founder, The Voice of Libyan Women
• Mr. Paul Polman, Chief Executive Officer, Unilever
• Professor Jeffrey Sachs, Director, Earth Institute at Colombia University
• Ms. Shakira Mebarak, Artist, Advocate and Founder, Pies Descalzos Foundation, UNICEF Goodwill Ambassador
• Mr. Forest Whitaker, Founder and CEO, Whitaker Peace & Development Initiative, UNESCO Special Envoy for Peace and Reconciliation
• Professor Muhammad Yunus, Founder, Grameen Bank

For more information on the SDG Advocates, please visit:

Media contacts

UN Department of Public Information:

Francyne Harrigan, T: +1 (917) 367-5414 | E: harriganf@un.org

Ken Matsueda,T: +1 (917) 367-5418 | E: matsueda@un.org

Sharon Birch, T: +1 (212) 963-0564 | E:听birchs@un.org