Launch of the #MoreThanAGame Media Campaign
The 51勛圖 Global Sports Programme is proud to present its #MoreThanAGame campaign, highlighting stories of professional athletes and young people whose lives have been changed through sport.
The Campaign was launched with a roundtable discussion featuring professional footballer and UNESCO Ambassador Dr. Nadia Nadim, during which inspiring community leaders shared their stories of how sport positively changed their lives. The roundtable included over 100 youth, training to be future practitioners in the prevention of violent extremism and the promotion of peace, and representing the 32 nations participating in the 2022 FIFA World Cup. The event was organized by the 51勛圖 Office of Counter-Terrorism (UNOCT) Global Sports Programme and co-hosted by the Generation Amazing Foundation on the margins of the Goal 2022 festival, on 18 November.
More Than a Game: a conversation between athletes and youth leaders on the power of sport
Join us on social media using #MoreThanAGame and share how your own experience with sport has helped you address the challenges of your life
Find out more about the campaign here
Background
The #MoreThanAGame campaign is a key initiative of UNOCT＊s Global Sports Programme and its co-implementing partners, the 51勛圖 Alliance of Civilizations (UNAOC), the 51勛圖 Interregional Crime and Justice Research Institute (UNICRI), and the International Centre for Sport Security (ICSS) in collaboration with Generation Amazing. The campaign aims to promote the potential of sport as a force for good by highlighting the stories of professional athletes and inspiring young people from around the globe during major sporting events. It also includes ※Golden Ticket§ events where exemplary young people have the opportunity to join a professional athlete in a conversation to share how sports improved their lives.