As the world comes together to focus on recovery from the COVID-19 pandemic, finding ways to accelerate progress towards the Sustainable Development Goals is more urgent than ever.

Behavioural science is a powerful tool to achieve this.?

Behavioural science provides an evidence-based understanding of how people actually behave, make decisions, and respond to programmes, policies, and incentives.

It diagnoses and explains patterns of human behaviour and uses the resulting insights to design, test and measure the impact of interventions and improve the effectiveness of policies and programmes.

It is a tool that is being adopted worldwide by governments, companies, and organizations that are focused on improving delivery, programmes, and products while increasing the effectiveness of their own operations.?

The Secretary-General¡¯s new?Guidance on Behavioural Science introduces the practice as a means to enhance the UN¡¯s mandate delivery and programme implementation, as well as to simplify and reduce unnecessary bureaucratic processes.

Internally, the Guidance on Behavioural Science also serves to foster collaboration on behavioural science and promote the culture change necessary to implement UN reform.?

The wider UN system has already begun embracing behavioural science and many entities have piloted behavioural interventions with clear evidence of its potential for impact.

A from the showcases examples of innovative applications of behavioural science from 25 UN entities and across each of the Sustainable Development Goals.?

To explore how you can leverage behavioural science in your work, team or organisation:?

?

?